DSLR Gear No Idea
31 May 2013 -
So, Sony has launched a new advertisement campaign called DSLR Gear No Idea. It's a series of video clips on Youtube that makes fun of people that use large DSLR cameras while not always knowing how to handle them, here's an example:
Viral marketing, the idea here is that you'll share this with the friends you have that may fit one of the categories. The videos themselves are marketing free, other than a link to the Youtube channel, which itself has a link to Sony's NEX cameras where they claim that you get "DSLR quality without the difficulty". There they have similar videos, but with more of a advertising message:
As a DSLR-owner I can totally identify with bringing a large camera to my kids sporting events and that may end up making me look a bit silly, like the guy in the video. But there is a reason why I bring a D3s with a 70-200/2.8 lens there, it's because of the outstanding performance of both the lens and the camera in ways the Sony NEX can't match. I have no doubt that the NEX is a fine camera, but when it comes to capture my kids in motion, it can't stack up to a real DSLR camera with a quick lens. Basically, the entire premise of the video is that the NEX is good for those that have DSLR but really doesn't know how to use them.
And I think it's interesting that once given the NEX-7, the dad in the video doesn't look any less of a fool, he just have a slightly smaller camera in his hands.
And another point is that Sony sells DSLR camera. How does these videos make the Sony DSLR owners feel? Sony making fun of their Sony cameras. It's not like Sony is trying to sell to a target group where they otherwise have no products, they are effectively marketing against their other products here. Weird!
Mer i Webblog
